PMA 2006: Shigetaka Komori, President and CEO, Fuji Photo Film Co.,Ltd., Delivers Keynote Address

Posted at February 27, 2006 4:19 PM

In a keynote address at the 2006 PMA annual trade show, Shigetaka Komori, President and CEO of Fuji Photo Film Co., Ltd., outlined Fujifilm's vision and strategy for meeting the future needs of its imaging customers. He emphasized Fujifilm's continued pursuit of higher image quality, using both analog and digital as the technological means to that end. In addition, Mr. Komori outlined Fujifilm's mission to preserve the "culture of photography," which refers to the emotions and feelings that can be expressed through the medium of photography.

Mr. Komori made four key points during his presentation:

1. The total number of pictures taken continues to increase. It is very important that the industry make it a priority to be sure the number of prints made also increases.

2. Among the many materials and technologies for printing pictures, photographic color paper is the strongest in terms of total cost, production efficiency, quality, and color durability. While Fujifilm does provide the full range of today's technologies as options, silver-halide still cannot be beat.

3. Fujifilm is committed to supporting silver-halide materials, such as color films, one-time-use cameras, and color paper.

4. The entire industry must support the photography culture, not just because it is the business we are in, but also because of the contributions it makes to society at large.

Read the full news release.