Fujifilm: What You Know. What You Can't Imagine

Posted at February 25, 2008 12:16 PM

Fujifilm’s legacy is inextricably tied to film, an industry that has faded with the advent of digital photography. So how does a company like this reinvent itself, survive and even stay profitable? Innovation and diversification. Fujifilm has literally reinvented itself by leveraging its core expertise for new markets and developments into new areas. For example, the oxidation control mechanisms that Fujifilm invented to prevent photos from deteriorating over time can be modified to produce creams that can protect human skin - leading to recent Fujifilm dabbling in the cosmetics industry. Fujifilm has also established itself as the world's top producer of triacetate cellulose (TAC) films used in the marketing of polarizers for flat liquid-crystal displays. These TAC films are the same basic substance found in a roll of camera film.

In an effort to reintroduce itself to its employees, Fujifilm put together a corporate video that says, or rather shows it all. For anyone interested in learning more about this other side of Fujifilm, the video can be found on YouTube: Fujifilm Video Enjoy!